fundraiser
CHALLENGE
Create a charitable event identity to encourage employee attendance and donations.
SOLUTION
Design “Call to Canvas” logo and assets for printed posters, flyers, event signage, and responsive HTML email invitation. Use KINF and GP corporate colors to create a visual representation of alliance between the two. Create a whimsical, fun feel with logo type and simple, colorful illustrations representing the event.
publications
Distribute a large quantity of information in an organized manner for digital and print distribution.
CHALLENGE
SOLUTION
Compose multipage and multipanel documents that categorically designate content utilizing tabs and colors. Design for legibility, ease of use, and maximum comprehension by presenting content as tables, charts, and diagrams. Produce for print and digital deployment, gaining maximum target audience exposure. Design, illustration, photo editing, and animation.
brand
CHALLENGE
Originate a brand style guide for rapid deployment, ensuring that all communication provides a cohesive brand representation.
SOLUTION
Compose a multipage document that categorically designates and identifies the brand components and outlines the correct usage and applications for each. Create a brand asset library including static and animated logos in various formats and file types, digital letterhead, email signature and presentation templates. Provide document in digital formats for print, email, and internal website display. Design and copywriting.
magazine
CHALLENGE
Design and manage a quarterly car club magazine.
SOLUTION
Create an enthusiasts’ publication that embraces and promotes the Miata Club culture and builds community among members. Feature technical articles with infographics and instructional photos to educate members. Photo-heavy member spotlights include glamour shots of owner cars and photos documenting modifications. Establish a production schedule based on issue delivery dates. Prepare digital print files and review proofs.
event
CHALLENGE
When Georgia-Pacific Building Products needed a B2B sales boost, they asked for an internal sales program to inspire and drive their team to meet the challenge.
SOLUTION
An incentivized program that delivers the sales performance push as a fun and engaging experience. Utilize industry-related iconography, brand colors, merchandise, and a thinkBIG character to connect with participants, providing a cohesive experience and maximizing participation. Signage, responsive website newsletter, logo and character design, newsletter template, merchandise: apparel, notepads, pens, sticky notes.
social media
Renusol needed a social media campaign representative of their solar panel mounting system: simple, quick, and effective.
CHALLENGE
SOLUTION
Produce a campaign with immediate brand identification and messaging that connects to the target market with quick and witty creative ad copy- separating Renusol from competitors. Use the brand yellow to grab attention and stake a claim on the market’s most simple solar mounting system. Design, illustration, photo editing, copy writing.
branding
CHALLENGE
Crane Merchandising needed a complete brand package for a PPE (personal protection equipment) vending machine. Development needed to be prompt, given the broad and intense presence of Covid-19 and the likelihood that competing manufacturers were developing similar machines.
SOLUTION
Employ universally recognized colors, icons, and graphics to establish global recognition as healthcare-oriented vending. This solution delivers an immediate and fluid experience, essential for the successful conversion of vending engagements. Components include a product sheet (digital & print), 3D model, HTML product splash page, interface screens, environmental product placement photo, 3D product animation, and brand assets for digital & print marketing communications (PowerPoint, Word).
advertising
CHALLENGE
Promote product features and value in a single impression.
SOLUTION
Design ads on-brand using corporate colors, fonts, and logos via hierarchical messaging to ensure targeted communication. Banner ads, responsive HTML emails, and print ads. Design, illustration, 3D modeling, photo editing, animation.
presentation
CHALLENGE
Establish Metro Furniture’s brand, products, and furniture plans as a perfect fit for Porsche’s North American dealerships.
SOLUTION
A presentation positioning Metro furniture as a brand founded on quality and performance- characteristics shared with Porsche. Increase the brands’ connection through speed and motion, similar to the reputed performance of Porsche’s automobiles. Design and illustration.
video
CHALLENGE
EcoVest Capital Inc. needed a tool to introduce themselves– a “handshake” that explained their approach, products, and tools to wealth managers looking for sustainable investment opportunities.
SOLUTION
A branded visual experience employing a professionally written script narrated by voice-over talent, with video and informational motion graphics. Sales professionals now have a tool that provides a comprehensive brand-consistent introduction and automatically stirs dialog with potential clients. Design, illustration, video, photo, and audio editing.
motion graphics
Increase visual interest and impact in websites, presentations, applications, and videos to grow engagement.
CHALLENGE
SOLUTION
Create motion graphics that bring life to branded assets, passive components, instructional, and informational graphics. Added motion empowers these graphics to explain, demonstrate, announce, and enliven user experiences. Illustration, 3D modeling, animation.
fundraiser
CHALLENGE
Develop workplace United Way campaign materials for Georgia-Pacific.
SOLUTION
Develop a complete campaign branding package that inspires employees to engage, volunteer, and donate to the United Way. Design components around a road-trip theme to suggest a journey to a rewarding destination. Apparel, lobby funds raised tracking sign, collateral, merchandise.
tradeshow
CHALLENGE
Engage a passive audience for corporate introduction, dialogue, product information, and demonstrations.
SOLUTION
Design a Georgia-Pacific Office Papers tradeshow package that includes product photography, brochure, product sheets, and a tabletop display designed to portray the products as part of a productive and fun work environment. Create a brand-aligned marketing toolset for representatives and an engaging, informative environment for attendees. Build physical paper ream mockups, shoot product photography, and build a media asset library for marketing.
logos & icons
Represent a concept, function, or entity with a visual symbol.
CHALLENGE
SOLUTION
Design a simple, identifiable, adaptable visual that defines and features brand colors and fonts, creates intrigue, and tells a story across all channels and media. The symbol will build recognition, instill trust, and provide a unique identity for the concept, function, or entity.
handbook
CHALLENGE
Georgia-Pacific’s Paper, Board, & Kraft division needed an immediate solution to inform their employees of revised practices, strategies, and policies that formed the division’s new business plan.
SOLUTION
A two-color reference handbook for rapid, division-wide deployment in print and digital formats as an animated e-book and website asset. Interpret the plan’s concepts into informational graphics detailing components and processes for maximum comprehension and engagement. Design and illustration.
infographics
CHALLENGE
Communicate complex data, systems, and processes to an inexperienced audience.
SOLUTION
Expand the user’s informational experience beyond vocal or written descriptions by utilizing graphs, diagrams, and illustrations to tell the story at a fundamental level, enabling comprehension for all audiences. Design and illustration.
